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November 2007 - Suffering in Silence? Set Yourself Free Today.

"...vulnerability awakens in us the awareness that our only safety lies in absolute defenselessness of our human weaknesses. In our state of vulnerability, we allow God to do for us what we can't do for ourselves."
~ From Debbie Ford’s upcoming book,
Why Good People Do Bad Things: How to Stop Being Your Own Worst Enemy

Fireside Chat - a personal note from Teresia & Sonia

Hello Sassy and Savvy Woman!

Over the past year or so, we've put a lot of emphasis on specific skills, strategies and tools to help you gain control of your business, balance your life, and make faster progress toward your goals.

But you can master all the strategies, read all the books, and attend every business-building seminar… and still be struggling. Especially, if you're a woman.

Why? Because women have an unfortunate tendency to "suffer in silence" - that is, to harbor their fears and vulnerabilities, never letting anyone know that they're having a tough time or feeling stuck. We're used to putting on a brave face and marching along, pushing ourselves past the voices of fear and confusion that linger in the back of our minds.

It's all good and well to push past your fears and concerns in the moment, but if we never stop to address them, they start to drain our energy levels, self esteem, motivation and productivity. Lingering in our minds like a wound that never heals, the pain distracts us and compromises our performance.

This month, we'll be pulling the shroud of secrecy from this typical pattern, empowering you to address and release the personal factors that keep you suffering in silence. It's time to call on this community of empowered entrepreneurial women for the support you need to face reality and resolve your most persistent challenges.

Don't miss this month's "Savvy Conversation," a *fre'e* conference call that will help you learn and utilize the powerful tool of setting boundaries! JOIN US and other like-minded business women on Thursday, November 15th at 8 AM PST to share the ways we all suffer in silence, and explore how we can set ourselves free.. Click here for more details, and to register!

In this issue:

feature article

Feature Article: Stop Suffering in Silence

Being an entrepreneurial woman takes courage – and lots of it! We wear 20 different hats, find solutions to all sorts of perplexing challenges, strive for a balanced life, and push ourselves to keep a cheerful smile through it all.

But underneath that perky, can-do smile, most women harbor a haunting and debilitating belief: “Everyone else is doing better than me.”

We show the world a brave and capable face, but deep inside we cringe, thinking, “if only they knew….” There’s a gap between that strong professional persona and the person who lies in bed at night, mentally flogging herself for her inadequacies and transgressions.

Over the past decade, we’ve coached over 1,000 women, and we can honestly say that almost all of them struggled with some form of this internal suffering. Women are almost compulsive about beating ourselves up, silently stressing over the missed workouts, the neglected marketing plan, our cash flow problems, and lost time with the kids. “I should be doing better,” we tell ourselves over and over.

We get used to thinking this way; we buy into these thoughts so completely that they become part of every day, gradually draining away our energy, motivation and momentum. They chip away at our self esteem, deflate our victories, and distort our sense of reality.

The more drained and demoralized we feel, the harder it is to show up as the ambitious, powerful woman that everyone else knows us to be. Before we know what’s happening, we’re sobbing into a latté, with a girlfriend nodding sympathetically by our side.

But then, a ray of light shines through the clouds. When we wipe away the tears and see the encouraging smile of a woman who’s felt the same way, when we feel the weight of this secret lifted from out shoulders, things start to look up. We don’t feel so bad about it. We see that we’re not alone after all. And we start to focus on solutions and support.

This is the shift that we want for you this month. Stop suffering in silence! Stop tucking away your fears and regrets in the back of your mind, where they fester and haunt you, working to create more of what you don’t want. Instead, bring your secret struggles out into the light. Take a good look at them, acknowledge them, and if you’re up to it, share them with a woman (or group of women) who will encourage and support you in turning things around.

Whether you struggle with financial concerns, self-discipline, low motivation, time management, growing your business, taking care of yourself, guilt, family challenges… whatever your own personal demons are… dare to be vulnerable and admit them to someone else. It’s ok, really! We all have these challenges. And as soon as you own them, you reclaim all that energy that went into hiding and denying them. A “new you” steps forward, ready to accept support, find solutions, and move ahead.

It’s just amazing how much energy bubbles up when we turn this corner. Mentally and emotionally, we experience a refreshing new freedom. It’s a wonderful feeling, and it gives you a burst of power that you can use to make lasting changes.

Women are collaborative by nature, but sometimes we forget to lean on each other and get vulnerable. Make it a point to reach out, open up, and share your troubles. Life gets easier when you do. Remember, “pain is inevitable; suffering is optional.”

Savvy Steps: Hitch up your pantyhose and get moving!

This month, we strongly encourage you to dig out your secret struggles – those things you wouldn’t want your clients to know about – and shine a spotlight on them. Refuse to let them haunt you from the shadows any longer. Drag them out in the open and have a good look. Make time to journal about them, releasing your thoughts and feelings onto paper. Quite often, journaling becomes a doorway for solutions to appear.

Be willing to be supported on these challenges. There’s power in that willingness! Sometimes, that’s the pivotal piece that turns things around.

Now for the big step: come to this month’s Sassy Conversation and speak up. Share your innermost challenges with the other women on the call, and be open to receiving their help. Be honest, be vulnerable, be supported. You’ll be relieved to see how many other women are in the same place as you, and we promise that you’ll walk away with a deeper sense of compassion for yourself... and some new perspectives, too!

If you can’t make it to the call, please make a commitment to have a heart-to-heart with your closest girlfriend. (If she’s far away, you can do like we do: have a “virtual martini” over the phone!) However you do it, stop suffering in silence – give a voice to your challenges and set yourself free.

Another Sassy Breakthrough! Sonia & Teresia

This month’s topic is especially dear to our hearts because it has made such a difference in our own lives. In addition to being business partners and longtime friends, we often share our deepest, most secretive concerns with each other – and found the support that we both needed so much.

Not long ago, life took significant turns for both of us. After more than a decade of being classic, Type-A career women, strongly focused on growing our businesses and achieving professional success, our priorities shifted. Instead of revenue and marketing, we both found ourselves thinking more about relationships and having children. Our hearts were leading the way, but our identities were still wearing business suits and high heels!

Feeling pulled in two different directions was intense, distracting, and a bit confusing for both of us. But when we opened up to each other and talked about this change of pace, suddenly it was ok. Just knowing that other one was in the same boat helped us both feel better, and we were able to exchange perspectives that opened our minds to new ways of thinking. For instance, Teresia had been feeling less successful because she had not been growing the business like she had in the past, but Sonia reminded her that she had just bought her dream house – with her dream man! That’s a very different kind of success, something she should be celebrating! From one conversation, her personal life stopped being a “distraction” and became a source of strength and pride. She felt more relaxed and energetic, no longer conflicted.

It’s so comforting to have someone you respect championing you and sharing similar concerns, and it’s so empowering to step up and support another woman. We are committed to supporting and celebrating each other, and life is so much richer because of that.

Women empowering women! Be an inspiration to other women and share your own Sassy Breakthrough! If you’ve experienced some inspiring successes and you’d like to be profiled in the Sassy and Savvy Newsletter, we want to talk to you! Have you had a win in dealing with your tolerations, raising your standards, setting boundaries, send an e-mail with a brief description of your breakthrough to stories@sassyandsavvywomen.com, and we’ll be in touch!

Featured Tools & Resources

Have you checked out our Savvy Mastermind teams?

In the spirit of this month's theme, "Stop Suffering in Silence," explore the power that can be found in a group of like-minded professional women. Let go of the "Lone Ranger" mentality and join a Savvy Mastermind team. Click here.

The Magic of the Mastermind is the most complete guide available to forming and managing your own mastermind group - your personal board of advisors! Written from the voice of experience by our mastermind group of coaches, this book includes tips, strategies and insights on what makes a group truly successful.

Learn how to create your own thriving mastermind team. Take your business to the next level by working smarter, not harder.

To find out more click here.

Savvy Conversation - November 15th at 8 AM PST

Savvy Conversations: Next coaching call on November 15th at 8 AM PST

If you're ready to open up and share about your own tendency to “suffer in silence,” we welcome your participation in a very special Savvy Conversation. Feel the support and encouragement of women just like you, ambitious, but human. Get the coaching and insight that could make all the difference, and experience the magic of our community of powerful women. We invite you to join us on November 15th at 8 AM PST / 11 PM EST for the next Savvy Conversations Coaching Call. Remember, these calls are *fre'e*. We’ll "see" you there!
Watch for more upcoming developments from the Sassy and Savvy Women! We are building one amazing community, full of top-notch resources and high-caliber guidance for the self-employed woman.

And we're hard at work on our powerful new book: Sassy and Savvy Self-Employed Women: The Ultimate Guide to Leverage Your Business and Love Your Life. If you'd like to preview a chapter, click here!